In layman's terms, think of Liquidity as a big pool of money that is split 50/50 between $URF tokens VS $BNB tokens. There is a conversion ratio that is set to the amount of $URF you can get with BNB, for example, 1 BNB = 1000 $URF. When somebody buys $URF, the price per $URF will go up and the ratio above will also change at the same time to account for this. The same goes in the opposite direction for sales. Liquidity allows for anybody to buy & sell their $URF/BNB at any time, however, the less money/liquidity there is in the pool, the worse price you get so what our URF Balance Auto-Liquidity Engine (BALE) does, is add more liquidity to that pool by itself and therefore solving that issue.